Leadership · Strategy · Execution
From strategic choiceto operating reality.
A leadership & strategy partner for ambitious SME product companies. I help CEOs and management teams take a leap — with clarity, speed and ownership. Down to earth. Practical. Real.
- Operating leadership
- 25 yrs
- Focus
- B2B Tech
- Endurance
- Ironman ×5

Clarity
Where you choose to win, made explicit.
Speed
10× decision velocity. Good now beats perfect later.
Ownership
Mandates and accountability tied to outcomes.
Execution
Strategy that shows up in daily decisions.
The offering
Two engines.
One leap.
The CEO Playbook holds the strategic foundation — wanted position, governance, leadership framework. The AI-powered market read fuels it with what your market already knows about you. Together: an accelerated, validated path from ambition to execution.

01 — Foundation
CEO Playbook
Strategy and wanted position. Strategic planning. Governance. Leadership framework. The operating system the rest depends on.
Explore the playbook→
02 — Acceleration
Wanted Position · AI-powered
An outside-in view of your market, competition and macro forces — built from pure public data. The mirror your management team needs to reflect on how you are perceived, and where the next 3–5 years really live.
See how it works→
How we work
Partner. Advisor.
Doer.
You don't need another deck. You need someone in the room who has built, shipped and turned around B2B tech businesses — and who will roll up sleeves with your management team until the strategy lives in daily decisions.
- 01
Read the market
AI-powered outside-in scan of market, competition, macro/micro forces — pure public data, no confidentiality required.
- 02
Reflect & validate
Introduce the read to the management team. Validate. Inject the as-is into the strategy frame.
- 03
Ignite & execute
Wanted position, portfolio, operating model, leadership development — running in parallel from day one.
Next step
Let's have a real conversation.
Send your name, email and phone number. I will get back to you personally within two working days.
